“Smith County Drug Prevention Coalition is partnering with the Upper Cumberland Coalition to provide a wide spread media campaign to reduce underage drug and alcohol abuse. The stations of Stonecom, Lite Rock 95.9, 106-9 Kicks Country, Rock 93-7, and News Talk 100.9 provides the coalition of the Upper Cumberland a comprehensive four-month campaign to educate parents and teens of the dangers of underage alcohol abuse. The program involves on-air ads by local teens, social media, and onsite engagement through Football Friday Tailgate parties. The tailgate parties are community pep rallies celebrating high school students choosing to be drug and alcohol free.
Smith County Drug Prevention, as a prevention mentor, and Macon County are partnering in this media campaign. On October 7, Smith County Drug Prevention Coalition and Stonecom Radio hosted a tailgate party at Red Boiling Springs High School. FCA leader, Chad Harrison, joined with the “I Choose” campaign combining it with FCA’s drug free message called “One Way to Play.” This message was presented to RBS football players who chose to sign pledges to remain drug and alcohol free. The football players posted their pledges on the wall outside of the locker room as a reminder to their peers.
During the RBS Homecoming football game students walked the red carpet and took a selfie with their “I Choose” pledge to be placed on Social Media for a chance to win a GoPro Camera. Each student indicated why they chose to be drug free such as sports, family, education, health, etc. Additionally, two Macon County students recorded “I choose Ads” to be aired in eleven counties. Ads include a message to parents stating “Be a Parent, Not a Peer.” to remind parents to talk with their teens about the dangers of underage drinking. This message also states that it is against the law for adults to host parties or provide alcoholic beverages to underage individuals in their home.